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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

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The Ever-Evolving Consumer Evolves (Again)

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If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. mobile device.

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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. And Twitter reports that nearly 40 percent of tweets in 2010 were sent from mobile devices. In 2010 58 million people in the U.S.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm. Now, ask yourself this question: is your overall Marketing and Communications strategy really speaking to this kind of consumer?

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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

BazaarVoice found overwhelmingly that reviews online are positive. Yes people in Iran may be poor and not have computers but they DO have mobile phones and use them. Media140 Sydney: Social Media Twitter & Journalism is a post from: Laurel Papworth- Social Network Strategy. nor did newspapers. Change, adapt, move on.

Journal 102
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. ” Jeanette Gibson. Lisa Larter. LisaLarter.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

So the whole plan is to, the whole strategy is to get closer to our customers, that’s how we defined it. Week after that, Ian Greenleigh from Bazaarvoice is going to be our guest so we’ve got all kinds of amazing things coming up on Social Pros and we thank you for your support. Jay : That’s a long phase.

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