article thumbnail

The Ever-Evolving Consumer Evolves (Again)

Twist Image

If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) bazaarvoice. mobile device.

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) mobile marketing. Tags: bazaarvoice. if you're said CMO).

article thumbnail

The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm. Tags: bazaarvoice. On top of that, consumers are now everywhere and anywhere. The last new item comes from eMarketer.

article thumbnail

Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. And Twitter reports that nearly 40 percent of tweets in 2010 were sent from mobile devices. In 2010 58 million people in the U.S.

article thumbnail

Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

BazaarVoice found overwhelmingly that reviews online are positive. Yes people in Iran may be poor and not have computers but they DO have mobile phones and use them. Journalists however often look through the lense of their own experience and claim it impartial. nor did newspapers.

Journal 102
article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com , social web sites and mobile. Emily Gonzales.

Twitter 257