Social Media Strategies Summit
SEPTEMBER 28, 2023
Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.
Sprout Social
SEPTEMBER 30, 2021
Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. User-generated content. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies. No secrets or surprises here.
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Sprout Social
JANUARY 12, 2022
In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. This includes @mentions of your brand and tagged posts. 1000% recommend.
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Speaking at an event?
Convince & Convert
AUGUST 2, 2012
Jay : Well, just about anything published on grantland.com is about my favorite thing ever. And our buddy Jim Kukral at digitalbooklaunch.com , who in addition to helping authors get their books published digitally is our erstwhile co-host and fill-in guy here on Social Pros. I get the quarterly digest book and the whole thing.
Webbiquity SMM
SEPTEMBER 10, 2012
A marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement. Ale Espinosa. aespinosa. Emily Gonzales. EmilysHere. Ilene Kaminsky.
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Bazaarvoice). Why does UCG work better than branded content as a Digital PR tactic? .
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