Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. Either on-site, social media, Google or third-party review aggregators. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently.

Conversation 134

Conversation Review Marketing How To 134

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Bazaarvoice). Q1: We’re talking today about social aggregation. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Bazaarvoice). Q1: We’re talking today about social aggregation. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40