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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

rating or review is most valuable to someone researching a brand for the first time or buying a new product. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. They’re thinking about content marketing in a buying process context. Listen Now.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. They’re thinking about content marketing in a buying process context. Listen Now.

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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Share this on LinkedIn. Share this on Bebo. Post on Google Buzz.

ROI 193
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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

For example, we did on LinkedIn, we’ve done this closed group of influentials in the industry , the shipping circle, it’s called, where we ask questions like, “What’s the next big innovation that will turn the industry upside down? Eric: Yeah. Jay: So we will see what happens. So we have a very focused approach to it.

Company 120
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Erin Mulligan Nelson.

Twitter 257
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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

drives more traffic than Google+, YouTube, and LinkedIn. channels, like Facebook, Twitter, and LinkedIn, not Google+. You know what’s so funny is a lot of people said, “You’re going to have to do a lot of upfront work to get the executives to buy in.” to Twitter and Facebook, LinkedIn and Google+.

Software 118