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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Social Media Chat Tuesday, July 21st

Adam Cohen

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

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8 Popular Instagram Trends of 2020 (So Far!)

Later

Given this surge in live streaming, Instagram announced several new features for Instagram Live , including a new button to upload your Instagram Lives directly to IGTV when you’re done, the ability to watch live broadcasts on desktop , and support for businesses and creators with Instagram Live Shopping and Instagram Live Badges.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Year in Review: The Biggest Social Media Moments of 2020

Later

Buckle up, it’s about to be a wild ride: The Top 10 Social Media Moments of 2020: TikTok Went Viral. Social Media Moment #1: TikTok Went Viral . Get exclusive early access on web and mobile now: 2020 Social Media Moments #2: Brands Became Broadcasters . Ready to recap the best of them?

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23 Simple Ways to Increase Facebook Engagement (Free Calculator)

Hootsuite

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. The vast majority of people use Facebook on their mobile devices—a whopping 98.3 Keep in mind that vertical video gives you the most screen real estate on mobile devices.