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Intro to Foursquare, Brightkite & Location-Based Social Media

Socialized

Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. That doesn’t mean all of these phones will run Foursquare , Brightkite or any other popular location-based application.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. By Mark Schaefer I’ve been researching and thinking about the psychology of the social web and our Internet relationships. By Pamela Vaughan LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

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Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. So in order to satisfy his tribe of followers and keep the hype going during his off-screen ban, Conan turned to the online-universe and re-positioned himself as a social media-phenomenon.

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. The organization counted 4.7

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I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

Posted by Irene Koehler in Facebook , Social Media , Tips , Twitter on March 31, 2010 | 16 responses Hey, you! The great thing about using technology and social networking platforms is that we can easily connect, no matter where we happen to be. No badge, no mayorship, no virtual prize, no free sandwich is worth it.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Link Link Link.

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The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? Does social media offer the panacea to an employee who feels that he is not being paid what he is worth? Does social give a voice to the employee who isn’t happy?

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