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The Content Marketing Trend Literally Worth Watching

Convince & Convert

Rise of mobile video, per Nielsen. Partially this is because customer appetite for video (especially low-res, real-time video) is insatiable. Partially this is because customer appetite for video (especially low-res, real-time video) is insatiable. If you have video, you have audio. If you have video, you have text (via transcription).

Trends 60
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A Long List of Social Media Advertising Stats

Hootsuite

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. That may have a little something to do with Twitter’s great focus on mobile….

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

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B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B. Building Trust.

B2B 144
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Research 210
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. How to Use Social Media for B2B Marketing by Inc. Adoption soared. 85% of Inc.