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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

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B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

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The 6 Stages of Exposing Yourself with Content Marketing

Convince & Convert

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures). Give Me Your Number.

Content 135
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

You’ll also want to email a link to your list (sometimes in a larger newsletter). That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges.