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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. This may be just a statistical hiccup or it may be due to the continuing economic slump. Share this on LinkedIn.

B2B 185
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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

This excellent study provides a wide array of answers, statistics and insights. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). LinkedIn – 78%. Facebook – 87%.

Report 191
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on LinkedIn. Share this on Technorati. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. Share this on del.icio.us.

Tools 206
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas. Social Media Facts and Stats. 40 percent of U.S.

Research 210
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring.

B2B 164
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. How to Use Social Media for B2B Marketing by Inc. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Social Media Tips, Tactics and Techniques.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210