Sprout Social

NOVEMBER 2, 2023

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Take a look at this simplified current state customer journey map from Nielsen-Norman.

Examples 102

Examples Template Templates How To 102

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

NOVEMBER 25, 2015

If social media advertising spend continues on that curve, there’s no telling how the industry and tools will evolve. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. That may have a little something to do with Twitter’s great focus on mobile….

Advertising 112

Advertising Social Media List Statistics 112

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144