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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. And social listening can help you do it.

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How Digital is Transforming Financial Technology

Oktopost

Industries like financial technology have generally taken a traditional approach to marketing and sales, but with their old ways virtually ripped out from under them, they’ve had no choice but to adapt. . Why Do Financial Organizations Need to Adopt the Digital Transformation.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. link] Jan_B @jaybaer is on a roll this week!

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Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

Twitter’s difficulties are distressing to many B2B marketers. A continued decline for Twitter would be bad news for B2B marketing professionals, the loss of a valuable, versatile tool. Other than celebrities (and it’s not clear Lady Gaga has a big B2B following), the most popular accounts are generally quite engaging.

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Five Ways to Draw Traffic to a Blog Post

Webbiquity SMM

Many of them have addressed this need by publishing blogs on their websites that relate to issues and common customer challenges in their industries. Are you trying to find a B2B audience on LinkedIn or on message boards related to your niche? However, simply creating content and posting it is not enough to get seen.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. And in this regard I'm not criticizing you so much as I am the entire industry — Forrester too. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. In This Episode. Transcript. We need to capture that.

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