Engagement Marketing: Owned, Earned, and Paid Media
Mindjumpers
OCTOBER 19, 2010
Like Mindjumpers, he is associated with Social Marketing Forum. Owned, earned and paid media are three terms you might come across a lot these days. Paid media is when a brand pays to leverage a channel such as by displaying ads or paid searches. Similar Posts: Defining a Strategy To Use Content In B2B Marketing.
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