Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

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Social Media Strategy Influencer Case Study 128

Convince & Convert

JUNE 3, 2010

Ask a newly-minted Foursquare mayor how they feel about it. It’s making social content sharing more fun. Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

MARCH 16, 2010

FourSquare and Gowalla go Back to the Future The new location-based darlings FourSquare and Gowalla are stealing a lot of the place-based intimacy that originally propelled Twitter. link] larrythewineguy Seems to me you wouldn't put all your eggs into any one basket, Twitter, Facebook, FourSquare or any of them.

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Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. I’ve tried Foursquare , too. I also use Foursquare on the Blackberry.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets.

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Social Media Strategy Comments Course 130

Convince & Convert

APRIL 22, 2010

In either event, your job in this circumstance is to create conversation. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. In some cases these are members of the media.

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 21, 2010

More so than any other event I attend, SXSW is conference roulette. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in.

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Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 23, 2010

(photos by Kairuuinzuro and jot.punkt ) More from Convince and Convert Are You Slow Enough to Succeed in Social Media Should Facebook Dominate Your Social Media Strategy 18 Social Media Quotes Convince and Convert Recommends Social Media Marketing… Simplified (The Arkayne Blog) How to Introduce Social Media to Your Business (Danny Brown) Alexandra (..)

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Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

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Social Media Strategy Mobile Consultant 119