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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

B2B 306
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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” With a sports theme, of course. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer.

B2B 93
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Triller: What Your Brand Needs to Know

Ignite Social Media

Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. By August, Triller was the #1 downloaded app. To date, Triller has more than 250 million downloads and according to CEO Mike Lu, 100 million monthly users. Cosmetics are investing marketing funds in Triller.

CPM 161
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” With a sports theme, of course.

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The Best Time to Post on Instagram in 2021, According to Experts

Hootsuite

And your Instagram account alone might have a few different answers, depending on your marketing goals. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. As marketers, we need to know our audiences.

Instagram 145
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Bonus: Download a free pack of 3 fully customizable YouTube video description templates. For example, you could explain the basics of the stock market. Provide tips on what to consider when deciding which type of business to start, how to research and market a new venture, and any other applicable info.

YouTube 103
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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . If demand generation catches the fish, lead generation reels them in.