Waxing UnLyrical
DECEMBER 4, 2018
Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.
Waxing UnLyrical
AUGUST 4, 2014
How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Why: The practice of creating useful information to generate demand and attract an audience of buyers is one of the highest impact/lowest cost approaches to digital marketing a business can take. Lee Odden shares some best practices for SEO and Inbound marketing.
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Waxing UnLyrical
DECEMBER 16, 2013
We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement.
Waxing UnLyrical
NOVEMBER 8, 2011
For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. The market is saying LinkedIn has a bigger upside than Apple.
Waxing UnLyrical
FEBRUARY 19, 2014
The hidden cost of using an employer-owned or -sponsored smartphone or laptop is – for the most part – the loss of your personal privacy. That means, just because the NSA engages in questionable social media monitoring practices, employers don’t necessarily have the same rights. Ownership impacts surveillance.
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