Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. A sorry WOULD help but at this point, BP is way too ahead in terms of bad PR for it to make any difference. Fawn Thanks Jay. You are exactly on point here. Where is humanity in the corporate world today? What BP Can Learn From the Umpire. All rights reserved.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Every week. All rights reserved.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, I’m not sure that’s a good comparison. But, I’m not sure that’s a good comparison. strategy) [.]

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier. All rights reserved.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 1, 2010

Excellent comparison to A/B and multivariate testing, too. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. link] jaybaer I love your post. Great, great stuff. It is in fact very similar. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. All rights reserved.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

JUNE 30, 2010

[link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them? All rights reserved.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. All rights reserved.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Kikolani

JULY 9, 2010

Great ideas for b2b blogging – if you have a business blog that is in need of inspiration, you’ll find it here! How to create a better FAQ page – make it more useful and organized for users. How to choose the right social media monitoring tools – good questions to ask yourself plus service comparisons.

Mashup 130

Mashup Resources WordPress SEO 130

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? I don't fly a lot, but I've been on US Air in recent years; and that is the only airline (in comparison to American, JetBlue, and Southwest) that employs older white males as attendants and not younger women. All rights reserved.

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. [link] Hubert Sawyers III RT @brett: Why You Should Use a Content Rationale Report [link] (via @jaybaer @shannonpaul) [link] Ian Greenleigh Very cool. It also puts bad ideas in their place. All rights reserved.

Social Media 128

Social Media Strategy Report Buy 128