B2B, Comparison, FAQ and Reputation - Social Media Informer

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Answer Man Once you’ve identified your top six questions, answer them.

FAQ

FAQ Content Consultant Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. that I love when you blog about email marketing.

Social Media

Social Media Strategy Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

Interesting read and comparison. Interesting read and comparison. I divinity see some comparison between infomercials and social media, but more on the experience side. link] Kyle Lacy Sounds like a good reason to pay more attention to those late night infomercials I guess they had it right all along. All rights reserved.

Social Media

Social Media Strategy Social CRM MySpace

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison.

Social Media

Social Media Radian6 Strategy SM2

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Previously, content about Kodak products would have been created by the media. Photography magazines. Gizmodo and other tech blogs. Now, Kodak is creating their own content that looks and feels quite similar.

Content

Content Marketing Consultant Social Media

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake. You're building your reputation through your customers. Every week. I built my network on chicken appetizers and Bud Light.

Social CRM

Social CRM Influencer Klout Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. A sorry WOULD help but at this point, BP is way too ahead in terms of bad PR for it to make any difference. Fawn Thanks Jay. You are exactly on point here. Where is humanity in the corporate world today? What BP Can Learn From the Umpire. All rights reserved.

Social Media

Social Media Strategy Consultant Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics.

Social Media

Social Media Strategy Consultant Web 2.0

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier.

RSS

RSS Research B2B Consultant

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

Excellent comparison to A/B and multivariate testing, too. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. link] jaybaer I love your post. Great, great stuff. It is in fact very similar. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media

Social Media Consultant Social CRM eBook

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media

Social Media Strategy Influencer Case Study

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Metrics

Metrics Social Media eBook Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media

Social Media Strategy Survey Social CRM

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. All rights reserved.

iPad

iPad Content iPhone Wireless

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

[link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them? All rights reserved.

Social Media

Social Media Strategy Automotive SEO

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. All rights reserved.

Social Media

Social Media Strategy Consultant Tweetdeck

Fetching Friday – Resources Mashup, Blog World Expo Early Bird Deadline & #FBCLcontest Update

Kikolani

JULY 9, 2010

Great ideas for b2b blogging – if you have a business blog that is in need of inspiration, you’ll find it here! Online reputation management and monitoring – how to improve your business’ reputation. How to create a better FAQ page – make it more useful and organized for users.

Mashup

Mashup Resources WordPress SEO

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? I don't fly a lot, but I've been on US Air in recent years; and that is the only airline (in comparison to American, JetBlue, and Southwest) that employs older white males as attendants and not younger women.

Social Media

Social Media Strategy Airlines Types

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands?

Social CRM

Social CRM Twitter B2B CoTweet

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 28, 2010

If it doesn't look good in comparison to the other ideas on your chart, that's a bad sign. [link] Hubert Sawyers III RT @brett: Why You Should Use a Content Rationale Report [link] (via @jaybaer @shannonpaul) [link] Ian Greenleigh Very cool. It also puts bad ideas in their place. All rights reserved.

Social Media

Social Media Strategy Report Buy

Social Media Informer

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince and Convert Blog: Social Media Strategy and Social Media.

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Content Marketing Matters To Me And Should To You

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Reasons Email is the Coolest Vampire Today

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media Success Metrics and Premature Calculation | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

The Truth About the iPad | Blogging and Content Creation | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Fetching Friday – Resources Mashup, Blog World Expo Early Bird Deadline & #FBCLcontest Update

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince and Convert Blog: Social Media Strategy and Social Media.

Stay Connected