Remove B2B Remove Comments Remove comScore Remove Influencer
article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Consumer comments have (often far) more weight than paid ads. Case Studies : These are the B2B equivalent of product reviews. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. This psychological phenomenon has further expanded thanks to the growth of social media.

comScore 299
article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. According to an analysis from Comscore and Experian , as well as evaluations from other sources , PRWeb ranks among the best services for both media reach and SEO. Leave a comment.

Vocus 185
article thumbnail

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. by Social-Hire.

article thumbnail

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How are B2B marketers using social media differently from their B2C counterparts? Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 ” B2B Marketing Research and Statistics. hours to 6.3 for the year).