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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Consumer comments have (often far) more weight than paid ads. Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. ComScore’s case study shows how social proof affects conversions using their landing pages.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. Tweet (Source: comScore ). Tweet (Source: comScore ). Tweet (Source: Sysomos ).

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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

According to an analysis from Comscore and Experian , as well as evaluations from other sources , PRWeb ranks among the best services for both media reach and SEO. So, you may ask, what decision did the b2b technology marketing and PR agency I work with make? Leave a comment. GlobeNewswire takes up the rear.

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This Week in Social Media – 7/24/2013

Social Media Marketing

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. These are those links. according to a study by 360i.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How are B2B marketers using social media differently from their B2C counterparts? Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 ” B2B Marketing Research and Statistics. hours to 6.3 for the year).