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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Consumer comments have (often far) more weight than paid ads. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. Image credit: Karsten Winegeart on Unsplash.

comScore 299
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. According to an analysis from Comscore and Experian , as well as evaluations from other sources , PRWeb ranks among the best services for both media reach and SEO. Leave a comment.

Vocus 185
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media. 3. Millennials prefer YouTube over TV.

YouTube 111
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Kanell’s post, which used Instagram’s “paid promotion” tag, garnered 439,628 views, 15,937 likes, and 198 comments, resulting in an engagement rate of 2.07%. If you’re currently into any of the following, your brand could be perceived as inauthentic or insincere: Ignoring or deleting user complaints or comments on posts. Like, NOW.).

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Building Your Personal Brand with Pinterest

Kikolani

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Also, zero in on brand influencers by sharing some of their pins on your board. Across the U.S. This will encourage them to follow you back and repin your pins.

Brands 118
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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Great for tracking videos and comments alike, Mention can help you follow whoever’s following you. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. Why is that?

Video 60