article thumbnail

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

B2B 155
article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

LinkedIn is, of course, the top social media platform for B2B marketers. Affiliate sales support independent publishing. Social listening and responding to comments are among the easier tasks, making all the more surprising that nearly 40% of brands fail at brand monitoring. earns $78,475 per year.

Research 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Through social listening.

Sentiment 142
article thumbnail

29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84
article thumbnail

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160
article thumbnail

Why Social Listening is Key to Understanding Your Customers

Oktopost

An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing. This is the art of social media brand monitoring, and a lot of competitors are already doing it.

B2B 62
article thumbnail

21 best social media analytics tools

Unmetric

Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. SumAll’s insights help you publish posts at the right time to the right audience. The charts are also useful in helping you get a better understanding of your brand’s performance on social. G2Crowd Rating: 4.6.

Analytics 125