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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

B2B 154
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. In contrast, companies like reMarkable and ONYX BOOX have lost sales and damaged their brand reputations by almost willfully ignoring inquiries on social media and online brand monitoring (a.k.a.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter.

Team 160
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Pro: BuzzSumo is extremely useful for tracking trending content and influencers. And as a bonus, it’s extremely user-friendly.”

Tools 84
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21 best social media analytics tools

Unmetric

Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. Their custom built dashboards allow you to get insights on the trending topics and gather market intelligence. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts.

Analytics 125
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How Social Media and CRM Integrations Can Improve Your Customer Relationships

Oktopost

There’s a reason why so many businesses are utilizing the social media space, and even more reasons why 90% of consumers buy from brands they follow on the platforms. Social media offers everything from visibility, brand monitoring, customer connections, dialogue, lead generation, the list just goes on and on.