How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
Mobile tech and devices are crucial to this process. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens.
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