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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Mobile tech and devices are crucial to this process. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It’s a small group of people, right? Special Guest: Ian Greenleigh, Bazaarvoice.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. It’s a small group of people, right? Special Guest: Ian Greenleigh, Bazaarvoice.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Twitter 257
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Influence in social media: how to find the top bloggers by blur Group. B2B Social Media Example: GE MarkNet by Social Media B2B.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

What’s that process? that goes through our quality control process… Cindy : Yes. We also recommend top LinkedIn groups that they. Eric : So we have a pretty big sales group at Argyle , actually 13. just monitor that group.” Ian Greenleigh from BazaarVoice. We have a blog. look at it.

Software 119