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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 106
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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The Fortune Global 100 companies are mentioned 5.6 This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Bhattacharya says that this predictive behavior begins to kick in after about 3 months of using the platform for a given brand. which it launched today.

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Leaving Facebook

Twist Image

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ).

Facebook 107
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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Every generation will have its own social media platform. And it definitely came through with the results of the campaign, the response and the overall sentiment. We work with some really cool brands, but we can only do so much in co-marketing with those companies that ship with us. What’s next? It will come.

Travel 91
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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. What other companies/founders are doing the same? Focus on the right platforms. B2B social media marketing is often written off as boring or unnecessary.

B2B 98
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — PRDaily (Automote).

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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.