Authentication Fashion Meme News 
Social Media Strategies Summit
APRIL 21, 2023
For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.
Hootsuite
OCTOBER 25, 2021
That’s good news for you, since people are spending more time than ever on social media. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use.
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Later
JULY 3, 2020
Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018.
Buffer Social
MAY 30, 2023
Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement. Focus on catering to your niche and staying authentic first.
Hootsuite
SEPTEMBER 17, 2019
Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” And, as Instagram explains on its website , your account must also be: Authentic. Instagram says it does not verify general interest accounts like meme roundups. Step 1: Log in.
Sprout Social
MAY 26, 2020
Most major news outlets now even have social media pages, with government entities quickly following suit. For instance, while marketers may know that an informational article on their website is part of a sales funnel, readers may have trouble spotting the differences between the post and a news article. Take TikTok, for example.
Social Media Strategies Summit
OCTOBER 30, 2019
From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency.
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