Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Kristi Hines is a freelance writer and marketing consultant. Chris Brogan is a public speaker, consultant, and author.

Tools 277

Tools Tips Marketing Social Media 277

ProBlogger

APRIL 23, 2012

Beware of using tools such as Klout, as users with significant social media influence have been routinely undervalued by the Klout algorithm. If your goal is to create authentic engagement with customers through social media, then the other golden rule is to never send auto-direct messages to new followers.

Tips 40

Tips Twitter Marketing Klout 40

ProBlogger

SEPTEMBER 26, 2011

Influence: Klout Score: 70. Their top tips: Be clear about your brand and make it authentic. She is also a copywriter, digital media consultant and online communications expert at Words That Influence. Level of engagement: Average 15-20 comments per blog post. Daily social media interaction. Reply to almost every blog comment.

Company 49

Company Travel Airlines Blogger 49

Convince & Convert

AUGUST 26, 2010

After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). You get a single spreadsheet that includes keyword; name; full text of the message; URL of their Twitter bio; location; number of followers and friends; time sent; Klout score, and more.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

SEPTEMBER 12, 2011

Pam Moore outlines a dozen ways companies can fail at social media marketing, from not understanding the social media “ecosystem&# for their industry or hiring the wrong consultant/agency for help to assuming social media will fix a broken business (it’s won’t–it will expose it) and having unrealistic expectations in general.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Here’s how he did it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Enough said. Some things never change.

Influencer 122

Influencer Ustream Authentication Social CRM 122