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UK fashion influencers redefining style

Sprout Social

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. The fashion influencer you collaborate with should have a connection with your target audience demographic to maximize brand relevance and resonance.

Fashion 89
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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. They’re also an excellent way to share helpful resources like how-to guides and curated listicles.

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7 Creative Ways Brands Can Use Instagram Guides

Later

Instagram Guides allow users to scroll through a curated flow of interactive content – similar to a blog post (except without leaving Instagram!). In 20 minutes or less, you can curate your very own Instagram Guide and share it to your Instagram Story. Travel Guides. . #1: 7 Creative Ways Brands Can Use Instagram Guides

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5 Minutes With Herschel Supply’s Brand Experience Manager, Laura Ingham

Later

Our founder Jamie Cormack once said to me that a bag enables peoples’ creative journeys because it quite literally facilitates a person to carry the tools they need to practice their craft, travel, and commute. Our mission is to inspire creative thinking with content based on art, culture, and travel. Sign up today — it’s free!

Brands 66
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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. This might explain why more and more brands, from Adidas to Mazda are turning to senior content creators for brand collaborations.

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How To Create Instagram Carousel Posts To Boost Your Engagement

Keyhole.co

Highlight your collaborator Want your carousel to get the desired engagement? Besides making your collaborator feel appreciated and ensuring future partnerships, it will also bring cross-promotion opportunities. When you tag or mention your collaborators in your carousel, it makes your content more visible to their followers.

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7 Influencer Video Campaigns You Need to Try in 2022

Pixlee

The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted. Influencer video content is custom-made and looks authentic, grabbing attention and encouraging purchasing decisions through an immediate impact. 4) Vlog-Style Videos.