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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success.

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Post Performance Report: Brands transforming social customer care

Sprout Social

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. The opposite is true. A major part of that is their care team.

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Micromanagers. Tedious tasks. Toxic teams.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How could social listening inform product development priorities?

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How To Lead A Successful Marketing Team

Rebekah Radice

As a fan of Kim’s, I was quick to introduce myself and share what an impact her article on First Round, “ The Surprising Secret to Being a Good Boss ,” (and subsequent video ) made on me, my team, and the company. To eliminate these challenges, we formed Slack channels specific to each aspect of the company, including ongoing functions.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

It also takes an alignment of company goals and vision. Have a product or a service? You better be able to show and tell potential customers how you use the product you sell. I’ve seen too many companies and supposed trainers share what they’ve never actually experienced. Aha-moments. New feature ideas.

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