Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Related articles. Engagement is improved too.

Content 304
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Search plus your world

Sherrilynne Starkie

Twitter did not renew its search agreement with Google last summer, and Facebook content is not indexed in the search engine in consideration of users privacy. Related articles. Dear Congress: It’s Not OK Not To Know How Search Engines Work, Either (powersthatbeat.wordpress.com). Facebook ain’t all that.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. It will also reinforce messages with those who have read the long-form article. Customers prefer product video over articles four to one. Trick 2: Repurpose content.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. This article was originally published on Thornley Fallis. Related articles. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too.

Travel 295
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Google’s new privacy policy

Sherrilynne Starkie

Related articles. Related posts: My private parts: holiday festivities. Online petition gets new country on the map. How Google Instant paid off. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Changes to Google Privacy Policy and Terms of Service (emmanuelch.wordpress.com).

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Why real social media experts are also great writers

Sherrilynne Starkie

Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. For earned media the writer will focus on op-eds, media pitches, influencer pitches, bylined articles, media availabilities, news releases, photo calls, letters to editors and more.

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Five steps to positive media coverage

Sherrilynne Starkie

In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit! For some, the bulk of the coverage will be short newsy articles. Do they accept contributed articles? Read the websites.

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