Convince & Convert
NOVEMBER 22, 2010
Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. But, CKE ignores all of that installed base and decides to go it alone, forcing its customers to become aware of, download, and utilize its very own application?
Convince & Convert
AUGUST 10, 2010
What do you think about influence mining, and its applicability for your business? Where I see influence mining as being a more practical application is in outreach. How can those dollars be spent more efficiently by matching products to interests? Customer service? Knowing whether to respond to or ignore negative comments on a blog?
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Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0
Convince & Convert
SEPTEMBER 7, 2010
His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. He’s on the road now on the UnMarketing book tour of 30+ cities. If he’ll be near you, check it out.
Social Media Network Marketing
MAY 31, 2010
Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Social CRM then, must go to the source, not try to bring the source to it.
Convince & Convert
JUNE 24, 2010
That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. That’s just a brochure in 140 characters.
Convince & Convert
SEPTEMBER 21, 2010
Awareness, Sales, or Loyalty? I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. Or Loyalty for Nothing -> Acted once?
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