Applications, Loyalty, Marketing and Social CRM

Are We Making Our Fans Work Too Hard?

Convince & Convert

NOVEMBER 22, 2010

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to combine the location-based tech with tangible rewards,&# said Brad Haley, Executive Vice President of Marketing (in the AdAge coverage).

Loyalty

Loyalty Social CRM Foursquare Case Study

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM

Social CRM Influencer Klout Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media

Social Media Social CRM Strategy Consultant

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review

Review Social Media Social CRM Consultant

Social Media a CRM perspective

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Unported License. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media

Social Media Social CRM Reputation Widget

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. That’s what builds loyalty and advocacy. But, I’m not.

Social Media

Social Media Strategy Social CRM MySpace

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media

Social Media Strategy Consultant Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Jexep (Jeep) Twitter Comment RT @jaybaer: 7 steps to creating a social media strategic plan. The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this? What’s Your Relationship with Your Audience?

Social Media

Social Media Strategy Consultant Conference

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

(See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Alright, your turn. Who influenced you, and why?

Social Media

Social Media Strategy Influencer Education

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media

Social Media Consultant Health Care Questions

Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army.

Social Media

Social Media Social CRM Loyalty Web 2.0

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad

iPad Content iPhone Wireless

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. I love Twitter.

Social Media

Social Media Strategy Foursquare Social CRM

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare

Foursquare Analysis Consultant Mobile

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Example: How many customers love iPhone applications?

Social Media

Social Media Strategy Mobile Consultant

Social Media Informer

Are We Making Our Fans Work Too Hard?

Why Influence Mining is the Next Gold Rush | social crm | Social.

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Social Media a CRM perspective

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The Key to Social Media Success is Just 2 Letters | Integrated.

Is Social Media Too Big For Its Britches?

The Truth About the iPad | Blogging and Content Creation | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince and Convert Blog: Social Media Strategy and Social Media.

Stay Connected