Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But, the companion to true social CRM may be social marketing automation , as predicted by Jeremiah Owyang in a recent article on TechCrunch.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 21, 2012

Click the play button to listen here: Download the audio file: [link]. I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Radian6 118

Radian6 Social Media Statistics Company 118

Convince & Convert

JULY 27, 2012

Click the play button to listen here: Download the audio file: [link]. We’re taking social and moving it beyond marketing, and getting lots of people involved. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. Listen Now. You nailed it too.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

JUNE 14, 2012

Click the play button to listen here: Download the audio file: [link]. This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jill’s company, Argyle Social, providers of data driven social media marketing software. Listen Now. Jill : Hi, Jay.

Hashtag 115

Hashtag B2B Social Media Metrics 115