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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Investment.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Tools like Radian6, Netbase, etc., Pretty radical, eh?

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

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How to Maximize the Symbiotic Relationship Between PR and Influencer

Convince & Convert

In the News: “Why Influencer Marketing Works and the New Direction It’s Taking”. You just have a big audience.” —@sallyfalkow. “A Sally Falkow Twitter: @sallyfalkow. Meritus Media. The Proactive Report. Smart News: How to Create Branded Content That Gets Found in Search and Shared on Social”. Peter Drucker. The Mezamashii Run Project.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Click the play button to listen here: Download the audio file: [link]. People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.” This episode features Christopher S. Listen Now.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Click the play button to listen here: Download the audio file: [link]. People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.” This episode features Christopher S. Listen Now.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.