Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 149

Social Media B2B Strategy Consultant 149

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. A white label version for agency use is also in the works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”.

Radian6 215

Radian6 Data Analytics Applications 215

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. Seriously, thank you.

Upcoming 125

Upcoming Project News Social Media 125

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But, the companion to true social CRM may be social marketing automation , as predicted by Jeremiah Owyang in a recent article on TechCrunch.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Webbiquity SMM

SEPTEMBER 15, 2010

Need a way to edit video and photos without the expense and overhead of a pricey editing application? Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. 5 Free B2B Marketing Tools by Modern B2B Marketing. Share this on Technorati. Tweet This!

Tools 188

Tools Social Media Radian6 CoTweet 188

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing. thanks for sharing!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Integration with other applications. But how do you choose one?

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 21, 2012

I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. Jay : Yeah, and even insofar as Salesforce is developing a robust social marketing platform, there are other people trying to create similar platforms.

Radian6 119

Radian6 Social Media Statistics Company 119

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. But it got me to thinking. Sales and engineering, and customer service, and those kind of programs.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. It allows a sniper vs. shotgun approach to marketing.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 14, 2012

This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. Next week we’ll be able to drink here on Social Pros.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Chris, I found the first section immediately valuable, especially the links to Yahoo Site Explorer, CrazyEgg, and Summize - not only for personal branding but for web marketing in general. I head up marketing there.). Excellent post.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 205

Review Radian6 Guidelines Policies 205