Adam Sherk

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Search Queries data in Google Webmaster Tools.

Research 183
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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Now not every business will have as engaging a representative, but that does not mean a personal video appeal isn’t applicable beyond celebrity. Users who sign up see a second video with a thank you message from Keys. The key takeaway: the more ways you can bring your Facebook Pages to life, the better.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

News 181
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Some people might subscribe to it all by itself.&# - Luke Hayman , Five Ways the iPad Will Change Magazine Design “One sticking point for publishers has been whether they will have direct access to customer data, which they would use to sell renewals or related magazines and to tell their advertisers about their audience.

iPad 129
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Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

News 104
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Editorial SEO Tactics for the Newsroom

Adam Sherk

There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. Other sources include looking at Google Instant results and even the Google Wonder Wheel.

SEO 198
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

I’ll read a blog by someone with so valid commentary and check the product data sheet if I want to know something about the product. Oh, I feel so unclean… Frank p.s. They turn me off on the company that publishes them more than anything else. You can rewrite them all you like, they are irrelevant.