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Why it’s time to break up with your biannual brand survey

Sprout Social

For example, people might associate Apple with “minimalism” or “innovation.”. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. That only scratches the surface of the wealth of brand perception information available on social media.

Survey 91
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The Wisdom Of One

Twist Image

Do you think that Social Media can fuel innovation? Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want." Social Media helps people to mobilize, share, communicate and connect. social media. groupthink.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Top Reads on Social Media and Creator Economy 1.

News 72
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Most readers will recognize the video advertisement above, which catapulted Apple into its current position as a major player in the technology scene in the early 1980’s. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.