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The Wisdom Of One

Twist Image

Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want." New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). Tags: apple. connectivity.

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Why it’s time to break up with your biannual brand survey

Sprout Social

For example, people might associate Apple with “minimalism” or “innovation.”. Think of it as a real-time focus group that provides honest, unfiltered feedback. Related keywords might include product names, branded hashtags or direct profile mentions. Here are three Sprout tools that will help you get it done.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Most readers will recognize the video advertisement above, which catapulted Apple into its current position as a major player in the technology scene in the early 1980’s. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Apple's Challenge in China Potential removal of major social apps from the App Store in China due to regulatory crackdown.

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