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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Marketers may be missing out on some of today’s biggest digital opportunities. Essential headlines.

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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

With the Apple iOS 14.5 Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Although we still have access to third-party cookies, Apple’s iOS 14.5 However, the Facebook pixel is still able to report on those events right now.

API 155
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic advertising learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences. Real-time Feedback.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

I went back to May of 2014 within my custom ad reports. That impacted how I named these things, and so it also means there is undoubtedly some data missing from my report. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM.

CPA 113
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Everything Brands Need to Know About TikTok in 2020

Hootsuite

So, is it time for your company to start TikTok marketing? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Byte, a new TikTok rival from a Vine cofounder, danced to the top of Apple’s app store on Jan 24. What is TikTok? billion likes.

Brands 145
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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. If your aim is driving impressions, pay close attention to your CPM. Our best source of benchmarking data has proven to be eMarketer , which releases industry and channel benchmark reports every so often. Driving traffic?

Nielsen 120