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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you.

Cost 161
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Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

Actually the New York Times crowdsourced the interview questions (collected 300) then presented them to the guy. But this move towards fighting back – a la Apple – is fascinating. Social Network Marketing Campaigns: Features Attributes (14). Social networks will take a lot of abuse from community hosts.

Privacy 86
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Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

The music streaming service has been around since 2008, and it’s been a hidden treasure for marketers for several years now thanks to its deep audience insights. What’s also great about playlists as a brand strategy is that they are easy to set up and free to experiment with … two of a marketers’ favorite attributes. Spotify ads.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks. Guilty as charged!

Products 267
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196
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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less. If you’re in the marketing space, newsletters like Teachable’s MakeChange and sites like Inbound.org are curation gold. Currently I follow 25 total blogs on writing and marketing. Other options: . Curated.co.