Dave Fleet

JULY 12, 2010

iBooks – Apple’s e-reader app. Almost no books available in Canada, but a nice interface if Apple ever decides to notice we exist up here. Remote – Neat for controlling iTunes on your computer from the iPad. Shazam – Figure out what that song on the radio is.

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iPad iPhone Tweetdeck Travel 321

Dave Fleet

MAY 25, 2011

At the core the methodologies are like comparing apples to oranges, they’re both fruit – just produced from different trees. Local analytics is more like the apple that helps you understand what’s happening on your site so you can improve your visitor’s experience.

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Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 5, 2012

Besides the usual suspects like Nike, Apple, and Harley-Davidson, there’s North Face who is now providing a great example with its’ “Never Stop Exploring,” campaign. Am I out of my mind? Absolutely not, and I’m taking the 5th on that second question. Some brands have actually found the solution.

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Health Care Advertising Posterous Sample 370

Dave Fleet

SEPTEMBER 9, 2010

This gives people a warm and fuzzy about Google that they just don’t get from, say, Apple. Can you imagine Apple blogging about products still in development or tweeting about product bugs? Of course, this speaks to the difference in cultures between Google and Apple. Apple would never launch without full testing and QA.

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Google Marketing Apple Analytics 361

Dave Fleet

JANUARY 11, 2021

All of these things, along with heightened cultural sensitivity to privacy (think: The Social Dilemma , Cambridge Analytica , TikTok controversy, Clearview ) will combine to force a reckoning around marketers who rent vs own.

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Social Media Apple Privacy Data 195