80% of consumers agree brand awareness makes them more likely to buy on social
Sprout Social
NOVEMBER 29, 2021
US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social. movies, songs, etc.)
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