article thumbnail

Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

But this year’s event looks markedly different from Rio and London. Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. Still, fans all over the world are eager to tune into their favorite events with streaming services contributing to overall viewership.

Brands 127
article thumbnail

7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Want to easily find and curate user-generated content for your feed? For apparel brand Supreme , a partnership with Oreo may seem like an unusual choice. Spotify’s Data Storytelling. Jillian Harris’s Holiday Reels & Giveaways.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Forecast Creative Needs for Ecommerce

Pixlee

You don’t necessarily have to attend a live event to learn from it; pay attention to media outlets, social posts from thought leaders, and the conference schedule to get a sense of the most important takeaways. Follow Key Trends of Ecommerce Conferences. Invest in Community-Driven Marketing. Scalable Resources.

UGC 75
article thumbnail

How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Community-driven companies like watch brand Holzkern use Pixlee to automatically collect, curate, and publish customer content in Shoppable Instagram UGC galleries on-site. Alo Yoga gives its social media manager the spotlight to share her favorite apparel sets and colors from the brand via the Alo TikTok account.

article thumbnail

Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Using social listening, they strike a balance between leveraging their prestigious legacy while staying on top of ongoing trends, social issues, and current events.

Fashion 52
article thumbnail

Insights from The Information’s Creator Economy Summit

Pixlee

The one-day virtual event brought together executives, founders, and creators across the creator economy. These individuals often see higher engagement rates because they have carefully curated a following of loyal supporters, and are valuable assets to brands looking to improve awareness with niche audiences.

article thumbnail

IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

As we noted, digitally native vertical brands have a deep understanding of what inspires their community, and they curate user-generated content to further brand image and reach, offer social proof for products, and welcome customers to engage with their brands. American Giant. Gwynnie Bee.

Brands 41