Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From
Ignite Social Media
MARCH 18, 2024
With over 5.4 million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? I recently had the chance to go behind-the-scenes with Dave Bradley, the creative director masterminding Duke’s social strategy, to learn the secrets behind their staggering succ
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