Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Google Analytics.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 105

Sentiment Banking Patterns Hotels 105

Unmetric

MARCH 2, 2017

However, this has more to do with content, posting schedules and demographic research than posting frequency. While the process can either start with analytics and end in publishing or can happen the other way round, the key stages when it comes to social media is analyzing performance, framing strategy and creating content.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Talkwalker SM

MAY 11, 2016

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Hootsuite

FEBRUARY 6, 2023

Since social is an important tool for brand and purchase research , this can have a direct impact on your sales. For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. This is particularly important if you work with influencers or publish user-generated content.

FAQ 121

FAQ Tools HootSuite Content 121

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 158

Social Media Radian6 Strategy SM2 158