Dave Fleet

NOVEMBER 9, 2016

If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. Analytics Drives News. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

MAY 25, 2011

Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

NOVEMBER 9, 2016

If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. Analytics Drives News. Pay attention.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JULY 5, 2010

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

DECEMBER 21, 2011

Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414