Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The later often comes in taking industry reports as gospel and not in primary data points.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The later often comes in taking industry reports as gospel and not in primary data points.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. or Google analytics can show the traffic driven to your site from social media.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

APRIL 19, 2012

I think data like this will start a brand gold rush towards the site’s power users similar to the rush to work with mommy bloggers. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. Become a leader rather than a sheep.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

JANUARY 8, 2014

But many lost track that we were buying from George Jung , Walter White or Tony Montoya and got hooked on the freemium model – Yes, that community that you built on Facebook is just rented real estate and your company does not own the user or their data. Less can be More. Facebook is the world’s largest social network.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. We can track on a monthly or day over day level as well.

Metrics 28

Metrics Review Social Media Video 28