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13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Each step requires certain tools to ensure the best results.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. If you use the best social media monitoring tools, you can successfully transform your business from the state of stagnation to success.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Image via BigStockPhoto.com. Are sales dropping? Find out why.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The same can be said for monitoring tools.

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Profiling your social customer

Jeff Esposito

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. or Google analytics can show the traffic driven to your site from social media. Wait, you’re still reading?

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.