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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. What Is Audience Saturation? Methodology.

CPM 172
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Know Your Facebook Ads Metrics. Standard Facebook Ads metrics.

Report 152
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 124
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 117
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Note : Using social media analytics tools will make this process easier. Facebook and Twitter, for example, typically have lower engagement rates (e.g., How to track it: STEP 1 : Set up Google Analytics.

Metrics 112
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Metrics like CPM, CPV, and CPC compete reasonably well. Facebook seems to gobble up most of that machine learning programming talent. Plus, as of now, you can’t make lookalikes off nearly as many sources as Facebook. Not so anymore. As of this moment, your buying options look like this: The auto-bids work. In the U.S.,